Google Will Enter e-book Market in China in the Second Half of 2011
The world’s largest Internet company Google disclosed to reporters the work, Google will enter the second half of 2011 the Chinese Ebook market.December 6, 2010, Google e-book (eBookstore) official on-line in the U.S. market is expected Q1 2011 e-book sales will expand into markets outside the United States. China is Asia’s most promising consumer market e-books, Google will be the second half of the Chinese market.
According to Google, official statistics, as of December 2010, Google e-book provides about 300 million books, including since 2004 as part of the global library of free books scanned. Have included Random House, Macmillan, etc. more than 4,000 publishers to cooperate with Google.
Google most of the current e-book store book prices 10 to 15 dollars, to enter the Chinese market, the price will be fine-tuning to be more suitable for Chinese market.But this person did not point out that Google e-book to enter the Chinese market after Google and the book profit-sharing model between operators, saying only that “reference to standards in the U.S. market share.”
December 7, according to reports, Google spokesman Michael Kirkland (Michael Kirkland) said that when the user from the shops to buy e-books, Google will work with distributors to get sales profits into, publishers get 70% of sales revenue, while Google receives 30%.Kirkland also said the report, some agencies contract publishers do not only get 52% of sales revenue, while Google and every publisher has divided into the proportion may be different.
Meanwhile, Google also foresaw difficulties in the Chinese market, under which people said, “the company is actively preparing for entry into the Chinese market, and strive to enter the Chinese e-book market as soon as possible to get the ‘access card’.”October 2010, Press and Publication Administration issued the “views on the development of e-book industry”, respectively, for different types of enterprises to set and review the qualifications.October 27, 2010, Press and Publication Administration Technology and Digital Publishing Division Qiang, Deputy Director of digital publishing to accept the “Science and Technology Daily,” an interview that “access system on the e-book industry, we will be based in the industrial chain business in which the publication, reproduction, distribution, import four areas classified management of enterprises to meet the requirements for approval. “
Qing Zhang Yanan Branch Data Research Center analysts believe that Google, as the world’s largest Internet companies, which enter the Chinese e-book reader market, in addition to the digital publishing industry into the new life, the more resources to accelerate the copyrighted content with the capture of snatch .E-book (e-reader, electronic reader), is a professional digital content such as electronic books, electronic newspapers and electronic documents carrying terminals, need to have low power, class paper shows the core features.
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