Tool industry in China faces many problems at this stage
Today, the business of the tool through continuous learning and planning strategy has been on the market accounted for half of the country, but the company is still in the development process highlighted several deadly problems if attention is not enough, properly managed, will seriously affect the business development and progress.
Management of "low" put "high"
Low-tech technology. At this stage, the carbide cutting tools in developed countries represent the dominant the tool type, the proportion of 70%. The high speed steel cutting tools are growing at a rate of 1% to 2% reduction in the rate, the proportion has fallen below 30%. Meanwhile, the hard alloy cutting tools in China has become the main tool required for processing enterprises has been widely used in motor vehicles and parts manufacturing, mold manufacturing, aerospace and heavy industry, but our business tool is blind, not the production of large quantities of standard high speed steel and some low-grade tools, taking into account the saturation of the market and the needs business, over time, with a high added value, high-tech tools in high-end market, "deliver" to foreign companies. The data show the current annual sales in China around tool 145 billion, of which the proportion of carbide cutting tools less than 25%, but carbide national manufacturing cutting tools needed to have occupied over 50% of the tool, the type of production has serious breach of blind carbide national growth of manufacturing cutting tools in demand, creating a vacuum in the high-end market, with the time spent by foreign companies.
Products with low added value. In 2007, China produced 16,500 tons of carbide, there are 4,500 tons for the production of cutting tools, a considerable number, and Japan. However, the value of the tool is only 800 million U.S. dollars, much less $ 2.5 million U.S. Japan, which fully demonstrates efficient tools that internal hard alloy cutting and the general level of production is still a considerable gap between foreign countries. Therefore, domestic firms can not meet demand under the premise of the needs of the manufacturing industry had to resort to a large number of imports. The data show that the higher end of the main tools of foreigners in the China market, the rate of sales growth of 30% of the average annual growth rate of household knives.
Integration services and international non-
Multinational companies such as gram male Germany, Japan Dai Jie, Danmaiyouni Merck, manufacturers of tools, in the long history of development has accumulated rich experience in production, which also determines how your service is no longer "a selling hammer, "but only to customers beyond the initial tool sales, according to the customer production process problems tools found in a timely manner a solution, such sales in the process of high level production has become the usual practice of selling the foreign companies, which is why the familiar tool of your business produces products that are market Chinese companies, but "was widely," can not win the favor of one of the reasons our customers.
Company Information roadblock
The network of the 21st century information age, the degree of company information to measure the level of business will be an important indicator of the level of modernization. Network, information can not only improve efficiency business office, except for office expenses, accelerate the reaction rate, can also provide market information, helping companies to try to build brand.At same time, its value, how to help media companies are also differences in a foreign tool of phenomena. Before each or during major exhibitions, a number of media companies of international repute will help the industry to serve their own brand or promotion of new products, Corporate executives take and attach great importance to media interviews, but some Chinese companies may be "shy" or scruples, and do not want to accept media interviews and reports, ultimately missed the promotional products business and "free" opportunity.
The lack of "strategic alliance"
This stage, as the rising star of Chinese companies only power tool in a very difficult technology and quality to compete with large international companies, firms and companies need to break the "go it alone," the limitations of working in close collaboration will complement each other, form a strategic alliance to break the monopoly of foreign brands in the luxury market. The "external strategic cooperation" should be considered as a kind of best, to work over a joint venture with Italy in the machine excellent tool SU (Shanghai) Co., Ltd., Hanjiang Tool Co., Ltd. established a joint venture with the Blazers coating coating center, a work with Kazakhstan, Germany established a joint venture covering PVT coating centers are enhanced through cooperative forms of business competitiveness and market share.
Serious waste of resources
The data show that in 2007, China produced about 80,000 tons of high speed steel, with 40% of world production, but the lack of knowledge precise market demand and provide information for the production of a large number of surplus high speed steel cutting tools, had to low sales, lead to a large number of inefficient tool manufacturers, but also a severe loss of a lot of valuable tungsten, molybdenum and other scarce resources. Similarly, China carbide 16,500 tons annually, representing about 40% of world production. However, the value added by the blade carbide cutting performance of only 3 000 tonnes, only 20%. So on the one hand, the domestic shortage of tools necessary to cut alloy very hard, carbide on the other hand is a valuable resource not fully utilized.
80,000 tons of high speed steel and 1.65 million tons of carbide, cutting tools produced by the final sales total, only 15% of the world, which fully reflects the extensive development of industry-wide and waste of resources serious.Industry people agree that China's economy, along with the rapid development of the past 30 years, manufacturing will become more powerful, space market will be the same with the big U.S. markets and Europe, so Chinese companies must be the long-term interests of a force of domestic farming orderly to seek a breakthrough bigger and stronger, finally, "the proximity and easy."
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